4.ATTENDING—INVOLVING THE HELPEE
“You can’t get there from here.” Behaviorally, the simplest step, attending, is also the step where most people fall down. Our entire cultural conditioning teaches us not to attend. That way we will not let our personal involvement get in the way of what we have to do to our “competition.” By not attending, we communicate that others do not matter. We also fail to learn what it is they have to offer. Inevitably, non-attending is selfdefeating. We are all losers!
NON-ATTENDING 
NON-ATTENTIVENESS
“You can’t get there without it.” The significance of attending is that we cannot help without it. In its broadest sense, ...
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