The Aesthetic Turn in Management

[17]From Dramaturgy to Theatre as Technology: The Case of Corporate Theatre^*

Timothy Clark and Iain Mangham

Durham Business School, University of Durham; The Management Centre, King’s College, University of London

Address for reprints: Timothy Clark, Durham Business School, University of Durham, Mill Hill Lane, Durham DH1 3LB, UK ([e-mail]).

ABSTRACT This article examines a piece of corporate theatre. Although theatre has entered organization studies through the dramatis tic writing of Kenneth Burke and the dramaturgical writings of Erving Goffman, this article is concerned with an approach variously described as organizational, radical, situation or corporate theatre that treats theatre not primarily as a resource, an ontology ...