Introduction
We live in extraordinary times. We can expect unprecedented business and societal change over the coming decade.
Every CEO dreams about having the line of customers outside the store double in size. Well, that is happening—at a global scale. Between 2015 and 2030, the size of the middle class globally will double,i which will result in exploding demand for consumer goods and resources.
Yet, already today, the natural systems that provide resources are strained severely.ii Across the globe, the rapidly expanding middle class is beginning to crash into constraints caused by the fixed supply of natural resources that support growth. Something has to give.
And with change comes business opportunity as companies navigate the sustainability ...
Get Sustainability now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
