What’s this book about? First, let’s start with the title. “Super” suggests excellence. “Sonic” means sound. “Logo” is a symbol. Put them together and you can hear the power of audio branding. Next, a brief background into audio branding especially logos might help. Audio branding is not new. Neither are audio logos. What is new is an appreciation of sound. Not surprising that sound is riding the wave of smart speakers. Houses are becoming more voice-activated every day turning on lights and sound. We are telling Alexa and Google daily to play our favorite music and podcasts while we buy our groceries and clothes. By the end of 2021, that number is predicted to grow to 23.5 million.1 Voice shopping is also expected to jump to $40 billion ...
Get Super Sonic Logos now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
