Notes

First Note

1. eMarketer (2020).

2. OC&C (2018).

3. Minsky and Fahey (2017).

4. Minsky and Fahey (2017).

5. Ciccarelli (2019).

6. AMA (2019).

7. Jackson (2003), p. 9.

8. Jackson (2003), p. 5.

9. Jackson (2003), p. 23.

10. Jackson (2003), p. 15.

11. Bronner (2009), p. 78.

12. Renard (2017).

13. Jackson (2003), p. 9.

14. Jackson (2003), p. 9.

15. Krishnan, et al. (2012).

16. van Leeuwen (2017), p. 119.

17. van Leeuwen (2017), p. 120.

18. van Leeuwen (2017), p. 131.

19. Beckerman (2014), p. 8.

20. Jackson (2003), p. 23.

21. Treasure (2011), pp. 172–173.

22. Kellaris (2001).

Chapter 1

1. The “sound mark” registration expired on November 3, 1992. A second registration was made in 1971.

2. (15 U.S. Code § 1127)

3. U.S. Department of Commerce agency ...

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