Strategic Risk Management

APPENDIX A

Strategy in an Uncertain Age

We’ve talked about strategy throughout the book. This appendix offers a deep dive into the logic and structure of the four-questions model that we wrote about in chapter 1. The four questions don’t replace the traditional models and tools of strategy; they simply reorganize much of this thinking in a way that reflects how today’s organizations ought to think about strategy. We begin, as we have done throughout the book, with a business story that highlights the importance of the topic.

By the time Walt Disney moved from Kansas City to Burbank, California, in 1923, he had already experienced stunning success and devastating disappointment—success from his Laugh-O-Gram cartoons, a series of short films that ...