Strategic Marketing for High Technology Products

Illustrations

Figures

 1.1  Summary of approaches to defining High Technology

 1.2  Description of HT sector by official government sources and international organizations

 1.3  Summary of the common features of HT markets

 1.4  Sources of uncertainty (technological and market) for High Tech products

 1.5  Uncertainty under Jakkie Mohr’s viewpoint

 1.6  Summary of the kinds of uncertainty existing in HT markets and their constituents

 1.7  Levels of innovation and delimitation of their development

 1.8  S-type curve

 1.9  Description of a technology’s life cycle including the groups adopting the technology, using an S curve

 1.10 Points of interest on the S curve

 1.11 Description of the technological substitution model

 1.12 The “chasm”

 2.1  The ...