Strategic Marketing for High Technology Products

1 The environment

1.1 High Technology: definitions, characteristics, environment, importance

Before somebody can venture into the specific cognitive subject of High Technology (HT), it is deemed purposeful and useful for them to satisfactorily familiarize themselves with the wider framework within which HT is incorporated and from which it follows – the notion of technology.

Technology is derived from the Greek word τέχνη, meaning “art”. Its connection to its root implies a set of techniques or methods which may be employed in order to manufacture, produce, or “build” something. Should one expand the meaning of the word, then what it, essentially, means is “that which men use to control their environment” or, otherwise, “the way by which men ...