2 Corporate Culture
2.1 Introduction
Culture within organizations has been studied for decades and continues to gain importance as organizations are positioning themselves to perform at their maximum potential and provide value for their customers. Many authors and theorists have studied and contributed to documented research into the role culture plays in organizational success. The preponderance of these studies suggests that culture can be created to exhibit the creator’s values, priorities and vision. These studies further suggest that culture is key to employee commitment, productivity and corporate profitability. One of the most notable recognized contributors to cultural research is Edgar Schein, who composed the most popular definition ...
