Chapter 16. Managing Your Service Vendors
In this chapter
Establishing Your Requirements
Finding the Best Products and Services
Communicatitng Your Requirements
Integrate Your Vendors
Tying It All Together
Partnership Model
Use Case Corner
Summary
Many of the services your customer relationship marketing initiative will need are available from various service vendors. For example, you can purchase services such as list management, direct mail, call-center support, mailing address cleanup, ISP and ASP providers, and customer or prospect database providers. Your task will be to figure out what you'll need, and then find the best source and set up a relationship with the selected vendor.
Cross-reference: See Chapter 19, “Accessing the CRM Online Community,” ...
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