Chapter 19. Accessing the CRM Online Community

In this chapter

Online Communities

CRM Communities Benefits

Translating from Corporate CRM to Microsoft CRM for the SME

Categories of Sites

Sites by Category

Summary

Because CRM practitioners understand the value of relationships CRM is successful at utilizing the Internet's capabilities to support community. After all, it's their business! As a result there is already a robust and active online user community for CRM.

An online community shares many of the same objectives as one operating offline, including providing a forum for interaction and collaboration, bringing people together, building synergy, and helping community members spark each others' ideas and creativity.

Online communities provide ...

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