Book IV
See how to create a Twitter list at www.dummies.com/extras/socialmediamarketingaio
Contents at a Glance
Chapter 1: Using Twitter as a Marketing Tool
Deciding Whether Twitter Is Right for You
Communicating in 140 Characters
Promoting without Seeming Like You're Promoting
Researching Other Brands on Twitter
Knowing Quality Is More Important Than Quantity
Chapter 2: Using Twitter as a Networking Tool
Finding the Right People to Follow
Finding Out Who Is Talking about You on Twitter
Following the Twitter Rules of Etiquette
Chapter 3: Finding the Right Twitter Tools
Customizing Your Twitter Profile Page
Chapter 4: Supplementing Online Marketing Tools with Twitter
Using Twitter to Drive Traffic to Your Content
Linking Twitter to Your Facebook Page
Chapter 5: Hosting Twitter Chats
Benefitting from Twitter Chats
Coming Up with a Hashtag for Your Chat
Keeping Track of Who Says What
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