6. The Right Tool for the Right Job
2014 will just be about the improved use of data to drive insight, action, and value in a huge number of ways. The last few years have been about putting the systems, technology, and people in place. There will still be an ongoing war for data talent but the use of data across organizations will finally become more ‘business as usual’ in 2014.
—Ashley Friedlein, Econsultancy [1]
Data analysis is the critical set of activities that assist in transforming raw data into insights, which in turns leads to a new base of knowledge and business value. A review of the current literature on social media analytics reveals a wide variety of use cases and types of analysis.
Many different types of analysis can be performed ...
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