The concepts of innovation and sustainability give projection to the service and constitute real challenges for the permanence of the businesses in the market. The ever-changing user expectations and the highly competitive business environment demand from companies and their leadership creative and innovative responses contribute to their stability and continuous growth.
The cases of innovative and sustainable services such as Uber, Cabify, Lyft, and so forth in the transportation network company sector and Airbnb in hotels and hospitality, and so on, are known as well as the potential for innovation in the services identified in each phase of the manufacturing process:1, 2
• Services associated with the ...
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