Chapter 1
1. Von Mises (1998).
2. Ajzen and Fishbein (1980).
3. Kohtamäki, Baines, Rabetino, and Bigdeli (2018).
4. Maglio, Kieliszewski, and Spohrer (2010), p. 1.
5. Zeithaml, Bitner, and Gremler (2018).
6. Bordoloi, Fitzsimmons, and Fitzsimmons (2018).
7. Schmenner (1986), p. 25.
8. Vargas and Campos (2016).
9. Talbott (2006), pp. 6–13.
10. Bordoloi, Fitzsimmons, and Fitzsimmons (2018).
11. Maglio, Kieliszewski, and Spohrer (2010), p. 1.
12. Stickdorn, Hormess, Lawrence, and Schneider (2018).
13. Jacobides, Cennamo, and Gawer (2018), pp. 2255–2276.
14. Lusch and Vargo (2014).
15. Adner (2006), pp. 98–107.
16. Schmenner (1986), p. 25.
17. UN (2009).
18. WIPO (2021).
19. UN (2009).
20. WIPO (2021),
21. Heskett, Sasser, and Schlesinger (1997). ...
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