CHAPTER 1

The Service Value Chain

Servilogy or etymologically, the study of service, is the term used in this work to mean and address here the question of service: principles, concepts, approaches, methods, and instruments from its original foundation in human action as Von Mises1 points out:

Human action is purposeful behavior … Action is will put into operation and transformed into an agency, is aiming at ends and goals, is the ego´s meaningful response to stimuli and to the conditions of its environment, is a person´s conscious adjustment to the state of the universe that determines his life. (Von Mises 1998)

From this anthropocentric conception, Servilogy, based on the axiom of reasoned human action, deals with its contexts capable of ...

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