Design of a Servitization Strategy
Purpose
The following application exercise seeks to integrate in a practical way the knowledge, methods, and tools indicated in this work to strengthen the possible learning and its subsequent use in academic, business, and entrepreneurial contexts. This exercise consists of two phases:
1. Identification, analysis, and design of a service business opportunity based on Chapter 2: Servitization: An Assessment Holistic Perspective.
2. Design of the service proposal for adding value to the business applying the knowledge contained in Chapter 1: The Service Value Chain.
Outcome
Design project of a servitization strategy.
General Guidelines
Considering the categories (23) of Manufacturing ...
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