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Creating and Tracking a Marketing Budget

The budget and the actual cost of a campaign are located in the Financials section, as shown in Figure 9.17. You can enter the Budget Allocated amount, Miscellaneous Costs amount, and Estimated Revenue amount for a given campaign. The Budget Allocated field indicates the dollar amounts that you have dedicated to this campaign. The Miscellaneous Costs field contains the dollar amounts that are not incurred by the campaign activities, such as the cost of the marketing lists. The Estimated Revenue field contains the dollar amounts that you expect to generate from this marketing campaign.

Figure 9.17. The Campaign Financials section.

Total Cost of Campaign Activities and the Total Cost of Campaign have been ...