Sams Teach Yourself Google AdWords™ in 10 Minutes

Lesson 5. Setting Up a New Campaign

In this lesson, you learn how to set your campaign type, how to choose networks and devices for your ad to display on, and how to set the high-level options you need for your campaign, step by step.

Starting with Your Campaign Type

In Lesson 3, “Creating Your First AdWords Campaign,” we created a campaign the “quick and dirty” way—making the choices that were most likely to be effective for a simple, possibly short-term campaign. Now it’s time to set up a campaign more carefully, better explaining the choices available to you along the way.

When you first create a campaign, you have two choices, as shown in Figure 5.1:

• Keyword-targeted campaign. A keyword targeted campaign is tied to certain keywords that ...