The content of this book is clear and simple, and many suggestions and recommendations have been provided. Most of these suggestions are my own personal opinions based on my experience, so accept or reject these concepts of your own choice.
You will find “chapter topics” within the contents section so you are able to locate your specific interest directly. Even if you are interested in reading only a particular topic, you would do well to read Chapters 1 and 2 first as this will give you a flavor of what the book is about and set the scene for good reading.
The last two chapters deal with the complexity of real day-to-day selling and the nuts and bolts of what is expected in today’s professional sales career. Performance ...
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