CHAPTER 1

Sales Excellence

Following on From Difficult Times

Major Changes to Professional Selling Worldwide—Introduction

During the recent world health crisis, professional selling has gone through a profound change, not only with customer contact but in every facet of the sales process. Up till January 2020, our world of selling was as you would imagine, relatively normal. Then suddenly in February 2020, as the pandemic spread through each country, panic and change were setting in slowly until each salesperson was ultimately affected.

How Fast Was the Effect?

It took over six months to set in, business shutdowns, restrictions on going out of your home or that matter to working, then our customers themselves, restricting salespeople from calling ...

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