Have Sales Training Organizations Just Resumed Post PD or Has Sales Training Changed to Keep Up With Today’s Sales Needs?
Chapter 9 deals with the concept of sales and product training, in general, backed up by the overall research carried out in Australia and overseas. The decline of comprehensive training and a move toward e-training methods is disturbing. I put this down to taking the easy way out, namely, relying on students of this craft, learning from a screen. I have no objection to e-training being mixed in with the training curriculum; however, training coaches using this format as the primary learning method are short-sighted in their own craft of coaching. They themselves are in need of re-training. ...
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