CONTENTS

Foreword by Indra K. Nooyi, Chairman and CEO, PepsiCo, Inc.

Preface

Part 1   The Reverse Innovation Challenge

ONE   The Future Is Far from Home

Innovating for emerging markets, rather than simply exporting, can unlock a world of opportunities for multinationals.

TWO   The Five Paths of Reverse Innovation

To set strategy, you must understand the five most common reverse innovation paths.

THREE   Changing the Mind-Set

The very organizational best practices that have made global corporations so successful to date actually get in the way of innovating in emerging markets.

FOUR   Changing the Management Model

To create clean-slate innovation in emerging markets, multinationals must embrace a new management model, local growth teams. ...

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