Copyright
Copyright 2012 Vijay Govindarajan and Chris Trimble
All rights reserved
No part of this publication may be reproduced, stored in or introduced into a retrievalsystem, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
First eBook Edition: April 2012
ISBN: 978-1-4221-5764-0
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