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Teil IV: Marketing und Vertrieb von Reiseveranstaltern

1Grundlagen des Marketingmanagements von Reiseveranstaltern

2Grundlagen des Reisevertriebs

3Entwicklung des Reisevertriebs in Deutschland – vom selbstständigen Einzelreisebüro zu spezialisierten, gesteuerten Reisebüroorganisationen und Online-Vertriebskanälen

4Struktur und Funktionen der Reisebürobranche

5Struktur und Funktionen des Online-Vertriebs – Reisen im digitalen Zeitalter

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