8
Televised Sports
A poll conducted by TV Guide in the 1970s1 determined that the most despised sportscaster in America was Howard Cosell (shown here, center). The same poll concluded that the most beloved sportscaster in America was Howard Cosell. A true original, he was one of many individuals examined in this chapter who helped give definition, shape, and stature to the genre of televised sports.
There had never been anyone quite like Howard Cosell in broadcasting when, in 1954 after eight years of practicing law, he discarded his $30,000 ...
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