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Contents

PART I: ESTABLISHING A CRITICAL PERSPECTIVE

1 Taking Television Seriously

Why We Don't Take Television Seriously

Why We Should Take Television Seriously

2 Taking Television Critically

Why We Should Take Television Critically

How to Take Television Critically

3 Television Programs and Symbolic Interaction

Internal Reality

External Reality

Critical Approaches to Television

4 Becoming Teleliterate

How Viewers Watch

Why Viewers Watch

What Viewers Watch

Implications and Ramifications of Televiewing

5 The Business Behind the Box

Television Production Houses

The Syndicators

The Networks ...

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