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The Evolution of Power and Prestige

Studio 3H at Rockefeller Center was a radio studio until 1933 when its doors were suddenly locked to all but a few NBC employees, teams of carpenters and electricians, and an assembly of engineers and technicians. Then, in 1936, NBC threw open the doors, revealed a full-fledged television studio, and aired its inaugural broadcast.

It wasn't much of a TV show. The 20-minute program, beamed over a 10-watt transmitter atop the Empire State Building in New York City, included speeches by three executives—RCA ...

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