CHAPTER 11

What Is Accountability?

We would accomplish many more things if we did not think of them as impossible.

—C. Malesherbes

When I arrive at the gym for my morning workout, there are usually several personal trainers helping their clients with the exercise routines. The main job of a personal trainer is holding clients accountable to achieve their fitness goals.

The highest performing businesses are those that set high performance standards and then hold their professionals accountable to those high standards. It begins with sales leaders and executives walking the talk and being openly accountable to the standards they set for themselves, and typically everyone else follows suit.

Building an accountability is often easier said than ...

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