CHAPTER 7

What Is Your Sales Direction Framework?

A salesman, like the storage battery in your car, is constantly discharging energy unless he is recharged at frequent intervals, he soon runs dry. This is one of the greatest responsibilities of sales leadership.

—Richard Grant

Your sales direction is how you execute your sales plans to achieve your goals, retention and revenue, and grow your business.

The Five Essential Areas of Your Sales Direction Framework

There are five key areas in your sales direction framework: first, there is your annual sales plans, the tactics to acquire and retain customers; second, developmental coaching to manage of your sales pipeline to track prospective customers through your process; third, creating a coaching ...

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