What’s Your Service Framework?
The first step in service marketing is your service.
—Harry Beckwith
The first framework is your client service focusing on the strategies and behaviors that affect the delivery, support and ultimately the retention of your desired clients.
Top rain makers do not work in isolation; they rely on and leverage the skills, talent, and resources to maximize their efficiency allowing them to focus their time and energy on the right type of activities to produce continued new business growth. A service framework ensures there’s a strong division between sales and service. Top performers operate on the belief that salespeople should sell, and service people should service.
It’s too easy for professionals to ...
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