PART II

The Changing Strategic Landscape in Communications

In Part II, we examine the “Information Apocalypse” and the dangers presented by the confluence of more and newer technologies on trust. We also explore the precipitous decline in trust in the “Fourth Estate”—the professional media—and drill down into some of the factors that contribute to this decline. Included is some advice on how the PAO can navigate these shoal waters. Finally, we investigate our opportunities for managing the pace of change in today’s communications environment, including our response to these changes, and how information is protected and revealed.

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