Preface
1.Fang, Palmatier, and Steenkamp (2008).
2.MacInnis (2011).
Chapter 1
1.Oxford Economics (2013).
2.Eggert, Hogreve, Ulaga, and Muenkhoff (2011).
3.Ulaga and Reinhartz (2011).
4.Neu and Brown (2005).
5.Weigand (2013, June).
6.Penttinen and Saarinen (2005).
7.Oxford Economics (2013).
Chapter 2
1.General Electric (2010, 2011, and 2012).
2.Xerox (n.d.).
3.Xerox (2013, August).
4.Allmendinger and Lombreglia (2005).
5.Allmendinger and Lombreglia (2005).
6.Kubr(2002).
7.IBM (n.d.).
8.Tuli, Kohli, and Bharadwaj (2007).
9.Tuli, Kohli, and Bharadwaj (2007); Neu and Brown (2005).
10.Swaminathan (2001), along with our own research.
11.Ulaga and Reinhartz (2011), Storbacka (2011).
12.Tuli, Kohli, and Bharadwaj (2007); Sawhney, Balasurbramanian, ...
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