The transformation of IBM from an internationally renowned business machine maker to a globally respected corporate services and solutions company caught the attention of more than a few executives in the business-to-business space. Leaders of product-oriented companies—manufacturers, industrial suppliers, technology firms, and other vendors of business goods—have come to understand the benefits of offering services and solutions to their customers. They view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, improved customer satisfaction, loyalty, and even lock-in. However, before services and solutions have a positive effect ...
Get Profiting From Services and Solutions now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
