Professional Blogging For Dummies®

Part I. Getting Started with the Business of Blogging

In this part ...

Part I starts with an examination of blogging at the professional level, and explains how a blog can help promote your existing business or create a new blog-based business.

I give practical guidance on setting your objectives, identifying your audience, and analyzing your competition so you can define a unique niche for your professional blogging effort.

And because you need to know U.S. laws regarding copyright, online advertising, and privacy, I cover those topics as well and recommend best practices for use with your blog.