Persuasive Business Presentations

CHAPTER 3

Building the Body of the Presentation

There are three critical elements to think about as you build the body of the presentation: using the appropriate pattern of organization, selecting audience-centered content, and applying the principles of the Persuasion Triangle.

Follow a Pattern of Organization

Have you ever attended a presentation where the speaker rambled, bouncing in a seemingly random fashion from idea to idea? I bet you felt irritated and impatient, coming away with little comprehension or positive feeling about the speaker. That is why organization in the body of your presentation is so important. Unlike written documents, which have headings, topic sentences, paragraphs, lists, and indentations to signal organization and ...