5
CREATING YOUR DIGITAL EMPIRE
My friend and the technical strategist behind all of my cyberspace presence, Chad Barr, coined the term digital empire.* I interpret this as the realm you create, inhabit, and rule on the web.
The boundaries of that empire are seldom fixed, but there are dead ends and black holes, as well as exploding stars and uncontrolled asteroids. In this chapter we’ll talk about the vast Internet in terms of strategic and tactical marketing, not in terms of technology.
As an Internet advertising expert told me once, “The web is the ultimate repository of specific, quality resources if you know what you’re looking for.”
THE INTERNET UPSIDES AND DOWNSIDES
If you view the Internet from a business perspective and not a lifestyle ...
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