CHAPTER 10
Creating Your Reporting Strategy
We are now ready to employ what we have learned about measures in chapters 2–7 and reports in chapters 8 and 9 to create a reporting strategy. Just like the measurement strategy, we start by identifying the elements of a reporting strategy and then move on to the heart of the strategy—selecting the right reports based on the user’s needs.
Elements of a Measurement and Reporting Strategy
As we discussed in chapter 6, it’s not enough to select a suite of measures and start reporting. Rather, you need to have an overarching strategy both for measurement and reporting:
1. a clear articulation of the reasons for measuring
2. the users, why they want the measures, when they need the data and how they want ...
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