Chapter 8
Interior Design
Building Platforms to Maximize Activity and Value
The upscale Aventura Mall is a few blocks from the beach in a suburb north of Miami. People from the surrounding area and visitors from around the world love it. It has even been described as “shopping heaven.”1 It has more than 300 stores, including six anchors, spread out over 2.7 million square feet on three levels.2
This chic collection of stores, the largest mall in Florida and the third largest in the United States, opened its doors in April 1983. A quarter century before, Harry Soffer, a mall developer from Pennsylvania, and several other investors bought more than 785 acres of land in South Florida. Soffer put his son, Donald, a Brandeis-educated football ...

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