Notes
Introduction
  1.  None of these companies necessarily agrees with anything we say in this book, and they have not reviewed this book, much less endorsed it.
Chapter 1
  1.  The history of OpenTable here draws on a number of sources, including Chuck Templeton (founder of OpenTable), in discussions with the authors, 2015; “OpenTable Founder Chuck Templeton on Starting Up,” interview by Katie Morell, OpenForum (June 23, 2015), https://www.americanexpress.com/us/small-business/openforum/articles/opentable-founder-chuck-templeton-on-starting-up/?utm_source=web&utm_medium=twitter; “Video: OpenTable Founder Chuck Templeton at Chicago Founders’ Stories @ 1871,” interview by Pat Ryan (April 25, 2013), http://www.1871.com/video-open-table-founder-chuck-templeton-at-chicago-founders-stories-1871/ ...

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