Part 2:Getting Set Up

Here, we will cover some of the highlights of setting up a Mailchimp account and ensuring that it is equipped with an audience to work with moving forward. Whether you’re a new or an existing user of Mailchimp, this section features some helpful tidbits to adjust your settings, ensuring that your account is set up to serve you as you move into more complex feature utilization.

This section has the following chapters:

  • Chapter 2, Basics of Account Management and Audiences
  • Chapter 3, Importing and Combining Audiences
  • Chapter 4, Understanding the Difference Between Groups, Tags, and Segments
  • Chapter 5, Strategies and Tools for Managing Inactive Contacts

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