Contents
| Chapter 1 | Continuities in Market Sensing TheoryMelvin Prince and Constantinos-Vasilios Priporas |
| Chapter 2 | Rethinking Competitive Analysis from a Market Sensing PerspectiveDilip S. Mutum, Bang Nguyen, and T.C. Melewar |
| Chapter 3 | Market Sensing and Competitive Intelligence SystemsSon K. Lam |
| Chapter 4 | Market Sensing and Sense Making Using Unstructured Big DataJerry Wind and Vincent Schiavone |
| Chapter 5 | A Strategic Tool for Market Sensing: ZMETJames Forr, Alan Creedy, and Joseph Plummer |
| Chapter 6 | Market Sensing in Practice with Google AnalyticsSubroto Roy |
| Chapter 7 | Market Sensing, Mind Genomics, and Health PromotionGillie ... |
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