Introduction
Uses of Market Sensing Today
The need has never been greater to optimize market sensing to generate managerial actions that efficiently and effectively use the knowledge of emerging consumer needs and competitive threats.
Market Sensing Today provides the reader with a modern overview of market sensing, its value for developing competitive strategies, understanding customer markets and generating customer insights, explanation of new technologies and techniques for market sensing, and provision of an international perspective on market sensing.
Market Sensing Today contains a rich source of ideas for developing relevant market-driven and market driving strategies. It analyzes methods and substantive approaches to market sensing—in ...
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