CHAPTER 4

Essential Steps to Implement a Knowledge Management Program in Your Organization

Define Your Audience to Discover What Type of Knowledge to Gather

As a knowledge manager, it’s your job to define your audience—those who will have the greatest impact on your organization’s success. What is their primary mission? Health care? Manufacturing? Engineering design? Training? You need to determine this so that you can focus on the type of knowledge they need. At NASA, our focus was on the technical workforce, the men and women working on project teams that develop space and aeronautics hardware, and the new technologies that enable advancements in science and engineering.

Once you define your audience, you will know what type of knowledge you ...

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