2

What’s Lean Got to Do with It?

Have a place for everything and keep the things somewhere else.

That is not advice, it is merely custom.

Mark Twain

Congratulations on proceeding to Chapter 2. You have acknowledged that innovation is necessary, crucial to the future of your firm.* The easy part is over, however. Next is a difficult place to get to, fraught with doubt, failure, questions, expense, and conflicting priorities along the way. How do we know this is the right path for us? How do we know what customers will want (especially tomorrow’s customers)? These are key concerns, indeed.

The ambiguity associated with Next is one of the most significant roadblocks we face. Here are some typical questions and related discussion:

  • How ...

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