Index
A
Acer, 29–30
active collaboration, 121, 131–135
adaptability, 92–93
Aeron chair, 100
agility, 15, 16, 92–93, 95, 104–107, 114
interview questions on, 209
alien approach, 104
Altshuller, Genrich, 195
AlumniAthlete Network, 111
Amazon, 30–31
American Customer Satisfaction Index, 34
American Express, 136–137
AOL, 30
aspiration, 9
Assumption Reversal, 16, 17, 127–128, 193–195
audience for, 193
how to use, 193–194
key take-away from, 195
when to use, 193
why it works, 193
assumptions
challenging, 47
Kill the Company and, 53
questioning, 83–85
attitudes
continuous learning and, 136–139
in positive vs. negative vs. complacent cultures, 44
automotive companies, 99
BMW, 123–124
Nissan, 105–106
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