Chapter 1
You Need This Book
Keywords: Bias, Media, Hype, Landscape, AI (Artificial Intelligence), ML (Machine Learning), Analytics, Big Data
Preamble
The authors have heard that we need to be data-driven for more than 20 years. We hear the same thing today! What happened!! Have we ignored the message?? Have we done it wrong? Probably the latter… Thus this book. Why do you need this book? No other book has a comprehensive view of the landscape. Yes, you can get a lot of information from the Internet, but it is not curated or validated. Is it someone’s blog post who is trying to promote themselves as an expert? Anyone can write a blog and there are many analytics websites which are platforms for marketecture, which means form without substance. ...
