Endnotes

  1. 1. Pankaj Ghemawat, Redefining Global Strategy (Brighton, MA: Harvard Business Review Press, 2018); G. T. Hult, S. Deligonul, and S. Tamer Cavusgil, “The Hexagon of Market-Based Globalization: An Empirical Approach Towards Delineating the Extent of Globalization in Companies,” in New Perspectives in International Business Thought, A. Lewin, ed. (London: Palgrave, 2006); George Yip and G. T. Hult, Total Global Strategy (Upper Saddle River, NJ: Pearson Education, 2013).

  2. 2. Christopher A. Bartlett and Sumantra Ghoshal, Managing Across Borders: The Transnational Solution (Boston, MA: Harvard Business School Press, 2002); Christopher A. Bartlett, Sumantra Ghoshal, and Paul Beamish, Transnational Management (New York: McGraw-Hill Education, ...

Get International Business: The New Realities, 5th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.