Strategy in International Business
11.1 Describe strategy in international business.
Strategy is a planned set of actions that managers employ to make best use of the firm’s resources and core competencies to gain competitive advantage. When developing strategies, managers start by examining the firm’s specific strengths and weaknesses. They then analyze the particular opportunities and threats that confront the firm. Once they understand the firm’s strengths, weaknesses, opportunities, and threats, managers then decide:
Which customers to target.
What product lines to offer.
How best to deal with competitors.
How generally to configure and coordinate the firm’s activities around the world.
International strategy is strategy carried out in ...
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