Strategies Based on the Integration-Responsiveness Framework
11.4 Learn to identify strategies based on the integration-responsiveness framework.
The integration-responsiveness framework is associated with four distinct strategies, summarized in Exhibit 11.3. Internationalizing firms pursue one or a combination of these.
Exhibit 11.3
Four Distinct Strategies Emerging from the Integration-Responsiveness Framework
In the home replication strategy, the firm views international business as separate from, and secondary to, its domestic business. It views expansion abroad as an opportunity to generate additional sales ...
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